ASHBURN International representatives participated in the SUNMI Open Day working meeting in the UAE. Executive Director Žoržas Šarafanovičius and IT Director Gintaras Janaudis shared their insights with SUNMI partners and met with potential customers from the Middle East and South Asia. The main purpose of the trip was to strengthen agreements with SUNMI regarding joint market entry. For its part, ASHBURN International will serve as a hardware and software implementation partner.
During the SUNMI Open Day in Dubai, ASHBURN International demonstrated the capabilities of TransLink.iQ to SUNMI partners who were previously unfamiliar with the software platform. This software solution enables centralized management of EFTPOS devices and facilitates transaction routing between banks and payment systems.
Partners from Bangladesh, Pakistan, Egypt, and Kuwait have expressed interest in the product’s functionality. Several business scenarios are currently being discussed regarding the use of TransLink.iQ with terminals purchased from SUNMI.
Gintaras Janaudis, Director of the IT Department at ASHBURN International:
“During a meeting with our partners in the UAE, we introduced the TransLink.iQ Manager ecosystem. We showcased the product architectural design, the monitoring framework, and the lifecycle of payment transaction processing.
Thanks to an agreement with SUNMI, a demonstration environment of our software solution is now available at SUNMI Home in Dubai. This allows customers and partners to experience TransLink.iQ firsthand and see the TransLink SmartPOS and other system modules in action.
Our product will be featured alongside other cutting-edge acquiring solutions at SUNMI Home. Our presence here opens up new opportunities for ASHBURN International in the global payments market.”
SUNMI Home is a space where customers and partners can explore the latest SUNMI technologies, hold meetings, and participate in training sessions. This environment is not limited to the Middle East (UAE). SUNMI Home locations are also open in Europe (France) and Asia-Pacific (Cambodia, Thailand), with most demo offices situated in China.
At SUNMI Home, real-life scenarios demonstrate how payment devices are used in the retail and HoReCa industries. Visitors can experience a hotel with a self-check-in system, a café with automated order payments, a cashierless supermarket, and more – over 10 such setups are featured in one room.
In May 2024, a delegation from the Penki Kontinentai Group along with BS/2 and ASHBURN International, visited one of these SUNMI sites in Shanghai. Key group employees learned more about SUNMI’s operations and showcased their software solutions and services. Both parties discussed future collaboration during a visit to SUNMI headquarters and signed a Memorandum of Strategic Partnership.
This earlier business trip to China directly led to the recent Dubai working meeting.
Žoržas Šarafanovičius, Executive Director of ASHBURN International:
“Our visit to the UAE is aimed not only at promoting TransLink.iQ, but also at finding partners who can introduce our software in their countries.
As each region has its own legislative and cultural aspects, we can adapt quickly to changing market conditions. Now the TransLink.iQ solution is compatible with most terminals and can be adapted to the latest equipment models.
ASHBURN International, as part of the Penki Kontinentai group, has successfully implemented SUNMI solutions across Central Asia, Europe, and the Caucasus for over two years. Together, we have achieved significant results. Our expertise and long-term partnerships enable us to promote TransLink.iQ on our partners’ terminals. In return, our partners are eager to distribute our software products.”
At the SUNMI Open Day in Dubai, the organizers announced the launch of SUNMI P3 sales in the region.
SUNMI P3 is a next-generation EFTPOS terminal with a stylish and ergonomic design. Attention to detail is one of SUNMI’s biggest pillars. During Q1 of 2024, SUNMI won three prestigious Red Dot Awards for its digital terminals, the T3 PRO Series, MIX Series, and D3 MINI.
SUNMI P3 offers a 3-in-1 solution, combining a full-featured cash register, payment capabilities, and online fiscalization. Using just one terminal for all transactions streamlines business operations. Merchants can reduce the need to have separate devices for payment processing and tax reporting, simplifying day-to-day management.
The SUNMI P3 features a 6.75-inch HD screen, a high-performance processor, and expanded internal memory. Laser barcode scanners are available for fast and precise recognition of product labels. P3 becomes a powerful tool for automating routine processes and tracking sales volumes when paired with the right software.
ASHBURN International, one of SUNMI’s key partners, has already received the first P3 units and successfully integrated them into TransLink.iQ.
The SUNMI Group is a global hardware and software manufacturer for the acquiring industry. The types of equipment include payment terminals, cash registers, self-service kiosks, scanners, etc. Over 200 countries worldwide use SUNMI solutions to boost profits for businesses and simplify shopping for consumers.
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