ASHBURN International, in partnership with SUNMI, participated in the largest technology exhibition, GITEX GLOBAL 2024. The event, dedicated to technology and innovation, took place from October 14 to 18 at the Dubai World Trade Centre, UAE. Company representatives held a series of meetings with industry leaders and showcased the capabilities of their software product, TransLink.iQ.
Additionally, ASHBURN International has been awarded the prestigious status of SUNMI National Partner, which will further strengthen the collaboration between the two parties and open up new growth opportunities. This strategic move will enable both companies to expand their market presence and offer clients even more effective tools.
GITEX GLOBAL is one of the most significant technology exhibitions in the world, offering insights into the latest advancements in the digital economy. This year, the event featured over 6,700 exhibitors from 180 countries, covering key technological areas such as fintech, retail, artificial intelligence, cybersecurity, and cloud solutions.
SUNMI Unveiled New Developments and Integration with TransLink.iQ
At GITEX GLOBAL, SUNMI, a global manufacturer of hardware and software for the acquiring industry, showcased its most cutting-edge developments and solutions. The new models on display included the SUNMI P3, SUNMI P3H, SUNMI P3K, as well as the SUNMI V3 and SUNMI D3 MINI. Special emphasis was placed on third-generation products, which significantly enhance business process efficiency. Visitors also had the opportunity to explore futuristic concepts during the SUNMI Home & Lab demonstration.
At the event, ASHBURN International, in partnership with SUNMI, showcased its innovative solution, TransLink.iQ. At the SUNMI booth, ASHBURN International’s CEO, Žoržas Šarafanovičius, and Head of Sales Division, Sigitas Šniukas, provided detailed insights to exhibition visitors about the capabilities and integration of the innovative platform.
TransLink.iQ enables the management of EFTPOS terminal networks and real-time transaction monitoring. The solution also allows for the addition of new functionalities to the basic set of payment terminal features. These include tip acceptance, QR code payments, integration with barcode scanners, and more. This makes TransLink.iQ a valuable tool for businesses looking to enhance efficiency and improve customer experience.
The innovative software product was showcased at the SUNMI booth, ASHBURN International’s strategic partner. The deepening of the collaboration between the companies followed a visit by representatives of ASHBURN International and BS/2 to SUNMI’s headquarters in Shanghai in May 2024. The outcome of this meeting was the signing of a strategic partnership agreement between the Chinese corporation and the Penki Kontinentai Group.
ASHBURN International’s CEO, Žoržas Šarafanovičius, highlighted the importance of the strategic partnership with SUNMI and shared plans for the development of joint projects in new markets:
«For SUNMI, entering the payment solutions market is crucial, and for that, they need a strong and experienced partner like ASHBURN International. We specialize in creating a complete ecosystem that supports the operation of payment terminals. Our partnership is based on mutually beneficial strengths — SUNMI provides high-quality devices, while we offer the reliable infrastructure for their operation. This is the foundation of our productive cooperation.
For ASHBURN International, the partnership with SUNMI opens up new opportunities. We expect that our joint efforts will not only strengthen our position in existing markets but also help us enter new ones where SUNMI’s products are not yet represented. We are actively looking for partners who understand the local market well and know how to sell effectively, but who do not yet have ready-made solutions for payment infrastructure. We are ready to provide them with these solutions and help grow their business».
Additionally, representatives from ASHBURN International participated in the SUNMI Partner Conference. The forum served as a platform to discuss new strategies for cooperation between the parties and explore opportunities for further integration of solutions with SUNMI hardware.
ASHBURN International’s and SUNMI’s joint participation in GITEX GLOBAL 2024 marked another step in strengthening their partnership and promoting the TransLink.iQ software solution on an international scale.
