For the third consecutive year, ASHBURN International showcased its solutions at one of the world’s largest technology exhibitions, GITEX GLOBAL 2025, held from October 13 to 17, 2025, in Dubai, United Arab Emirates.
The participation provided an opportunity to demonstrate the evolution of the company’s flagship product, TransLink.iQ, and to strengthen its strategic collaboration with SUNMI.
Shared vision and technological integration
At the SUNMI booth, ASHBURN International experts presented the updated capabilities of the TransLink.iQ platform, designed for centralized management of EFTPOS terminal networks and real-time transaction monitoring.
The solution allows businesses to flexibly manage their payment infrastructure and add new features such as tipping, QR code payments, and integration with scanners and external systems.
Underlining this approach, the company also introduced the TransLink.iQ SmartPOS, a universal 3-in-1 solution combining payment acceptance, POS functionality, and fiscalization.
This all-in-one platform, tailored for the retail and service sectors, allows businesses to manage their daily operations from a single device – processing payments, handling sales transactions, and centrally monitoring terminal networks in real time.
Next-generation SUNMI devices and TransLink.iQ capabilities
This year, SUNMI introduced its third-generation devices, SUNMI CPad and SUNMI FLEX 3, designed to enhance service efficiency and accelerate the digitalization of retail environments.
SUNMI CPad combines the functionality of a POS terminal and a portable work device, while SUNMI FLEX 3 offers advanced customer interaction and flexibility for different business scenarios, from checkout counters to self-service kiosks.
In addition, ASHBURN International presented solutions based on SUNMI P2, SUNMI P3, and SUNMI P3 MIX terminals, equipped with the proprietary TransLink.iQ SmartPOS software.
This software enables payment processing, operational management, connection of external devices, and fiscal features that meet the requirements of various countries.
During the exhibition, ASHBURN International demonstrated how SUNMI devices integrate seamlessly with TransLink.iQ, providing a reliable infrastructure for payment operations and improving the customer experience.
Such integration highlights the value of ASHBURN International’s solutions across multiple business sectors, from retail to HoReCa, offering companies a unified tool for managing everything from payments to analytics and reporting.
Recognition of collaboration: SUNMI Partner Certificate
A special highlight of GITEX GLOBAL 2025 was the SUNMI BIoT with AI – Commerce Future ceremony, where ASHBURN International was recognized for its successful and long-term cooperation with SUNMI.
During the event, the Executive Director of ASHBURN International, Žoržas Šarafanovičius, received the SUNMI Partner Certificate, acknowledging the company’s high level of trust and contribution to the development of joint technological solutions.
The award was presented by Bin Zhang, Managing Director for the region, and Alexander Bespaly, Managing Director for CIS and Mongolia.
This recognition highlights the strong partnership between the companies and their shared commitment to developing innovative and scalable payment ecosystems.
Future development and goals
The cooperation between ASHBURN International and SUNMI continues to grow dynamically, opening new opportunities for technological progress and international expansion.
The solutions presented at GITEX are already adapted for deployment in European and Middle Eastern markets, marking a new milestone in the strategic partnership.
By combining expertise in payment software development and modern hardware integration, the companies are creating innovative tools that help businesses manage their payment infrastructure more efficiently and adopt next-generation digital technologies.
