EuroCIS 2025, the largest retail technology exhibition in Europe, took place in Dusseldorf, Germany, from February 18-20, 2025. The event brought together more than 13,000 exhibitors from 95 countries and became a platform for demonstrating digital solutions. ASHBURN International, a member of Penki Kontinentai Group, presented its developments aimed at ensuring the reliability, security, and efficiency of financial transactions.
ASHBURN International’s CEO Žoržas Šarafanovičius and Head of Sales Europe Martynas Tiskevicius participated in the event. They demonstrated the work of the company’s solutions, held meetings with partners and clients, and discussed the prospects of cooperation.
EuroCIS 2025 guests had the opportunity to learn about the latest technologies for retail, wholesale, hospitality, entertainment, financial services, IT, e-commerce, and payment systems.
The program of the event also included expert presentations on three thematic platforms, where key trends in digital transformation were discussed. The main topics included customer-oriented business, artificial intelligence and machine learning, the smart store concept, cybersecurity, and energy management.
ASHBURN International Presented Its Solutions in Partnership with SUNMI
At EuroCIS 2025, ASHBURN International presented TransLink.iQ software solution designed for efficient management of EFTPOS terminal networks and real-time transaction monitoring.
Thanks to its flexibility and functionality, TransLink.iQ allows retailers to significantly increase the level of automation of payment processes, integrate new services, and improve the customer experience. Among the key advantages of the solution are centralized management of the terminal network, support for various payment methods, including payment by QR code, integration with barcode scanners and accounting systems, and the ability to configure individual functions for different types of business.
TransLink.iQ demonstration took place at the stand of SUNMI Corporation, with which ASHBURN International signed an agreement on strategic cooperation in 2024. The guests of the exhibition were able to see the functionality of the solution in action, as well as receive consultations on its implementation.
In addition, ASHBURN International presented 2-in-1 and 3-in-1 solutions at EuroCIS 2025. The products combine all the functions necessary for efficient business operations:
- The 2-in-1 solution includes a payment application from ASHBURN International for fast and secure acceptance of payments from bank cards, as well as a cash register module that optimizes the sales process and increases the convenience of interaction with customers.
- The 3-in-1 solution is additionally equipped with a fiscal module or online fiscalization function, which ensures timely reporting and transfer of information to tax authorities.
Thanks to the integration of several functions into one device, entrepreneurs can reduce the cost of using separate payment systems and increase the efficiency of business processes.
During the exhibition, the company also demonstrated mobile applications for SmartPOS devices based on SUNMI Android terminals. The solutions allow retailers and service providers to process payments, integrate with cash register systems and payment services, and optimize their work conveniently, thanks to an intuitive interface and advanced functionality.
Martynas Tiskevicius, Head of Sales Europe:
“EuroCIS 2025 exhibition has become an important platform for demonstrating ASHBURN International products and exploring new trends in the payment technology industry. Our 3-in-1 solution, which combines a cash register, payment terminal, and multi-acquiring services, attracted the greatest attention of the participants. This confirms the growing market demand for universal, convenient, and cost-effective payment products that simplify business operations and improve customer service. Demonstration of ASHBURN International solutions at the exhibition allowed the company to strengthen its position in the global market, establish promising business contacts, and gain valuable insights into key trends in the industry. This knowledge will help us to understand customer needs even better and develop products that improve the efficiency of payment processes.”
At EuroCIS 2025, SUNMI Corporation presented a wide range of innovative technologies designed to transform business in the digital age.
One of the key products was SUNMI Commercial PAD, a powerful tablet with a user-friendly interface and advanced software designed for retail, restaurant, and service industries.
Another notable novelty was the FLEX 3 model, which combines compactness and advanced functionality. The device is designed for convenient payment acceptance and optimization of business processes.
The V3 Family lineup introduces a new generation of devices designed for efficient business management. The solutions are characterized by high data processing speed, reliability, and the ability to integrate with modern technologies, which makes them a universal tool for various spheres of activity.
In addition, the company demonstrated the capabilities of SUPER Solution, a comprehensive business automation solution. It covers all key aspects of operations, including digital payments, analytics, and sales management, providing entrepreneurs with a complete integrated ecosystem to improve efficiency.
ASHBURN International continues to strengthen its position in the global market. The company offers its clients comprehensive solutions for managing payment infrastructure and ensuring the reliability, security, and efficiency of financial transactions.
